Sitting here listening to the presenters at OnLine 2008 the message remains ‘Less is more’. It reminds me of the usabilty adage – that communications is about making concessions to the listener

Clay Shirky is speaking about ideas from the early web – 12 years ago or such. But it is good to be talking about experimentation and cheap experimentation at that. He asserts (correctly) that the trcik in R&D is not to reduce the likelihood of falure but to reduce the cost of failure. This all goes back to the information/risk profiles from modelling R&D.